Digital Marketing, Digital Transformation

7 Key Steps to Develop a Successful Digital Transformation Strategy

A strategy is a framework for making decisions about how you will play the game of business.The word “digital” is a key to “grow” in today’s world. Digital transformation strategy is a plan of how your business will address the key challenges created by the physical, digital, and human worlds.

It’s a broad business strategy like creating a road map for long-term and short-term digital transformation for the business outcomes. 

We hear about digital technologies, digital data, digital media, digital transformation, digital marketing. Everyone wants to go digital. In what way?

What is digital transformation and why digital transformation strategy is important?

Digital transformation is seen as the introduction of digital technology in every field to create more productive partnerships and better understanding the needs of customers.

“Digital transformation is the power that fuels any business”

The logic behind going digital:

  • Improves customer experience and engagement
  • Increase Efficiency
  • Improve Business Design Making
  • Improve Innovation
  • Transform Business

According to the Wipro Digital survey, more than 1/3rd of employees were unaware of the transformation strategy that was the key barrier to achieve the company’s digital potential.

Keeping that in mind this article guides you with the key steps and best practices to develop a successful digital strategy for your business.

Here are 7 key steps to develop a successful Digital Transformation Strategy:

1.Align on a Digital Transformation Path:

The term “digital transformation” can be interpreted in different ways by many people. Some leaders believe that technology contributes to digital transformation, and the purpose of its implementation is discussed later. This is a primitive approach and has failed many times. Identify your own business needs and goals, and build a successful digital strategy. This also begins the conversation at the C-suite level, something that’s an important step in the cultural transition that goes hand-in-hand with a strong digital transformation. Bottom Line: Digital transformation is not a one-off effort or project. It’s something that prepares the business strategy for the future.

2. Prepare for Culture Change:

As previously mentioned, C-suite support for digital transformation is essential that may take place over time within the organization. A new survey of IT decision-makers showed that just 36 percent said C-suite executives set up the digital transformation plan. “It’s not technology that is the heart of digital transformation, its humans Thinking beyond the C-suite level by developing a team mindset with representatives along the chain – from IT, OT, sales, marketing, design, and more – serves as the start of a strong plan that will execute the digital transformation strategy. Finding a core team of “supports” who understand the mission behind the digital transformation of companies would pay long-term benefits. Keep in mind that any transformation will have challenges along the way: leaders need to build a way where everybody learns from failures and builds on successes. Bottom Line:  As digital transformation strategies roll out. It would impact the daily employee performance that truly increases employees’ performance at every stage is a vital component of digital transformation.

3. Start Small, But be Strategic :

Digital transformation is a journey, not an event. Identifying the first ‘proof-of-concept”. It will set the stage for future initiatives. “It’s called transformation for a reason: it takes time. you’re not going to change everything tomorrow” Lynch helped countless manufacturers and factories in the digital transformation process, particularly an industrial (IoT) strategy. He’s seen his share of missteps and failures. He says there are two key characteristics to the right project – quantifiable and accelerated time-to-value. Getting ROI(return of investment) in a quick time frame gives strength to the digital transformation. There could be projects that may have a large ROI but could take a year or two to be implemented. The best beginning strategies are “easy wins” “good projects” that can be effective and deliver measurable results within six months or less. Bottom Line:  The first digital transformation initiative critical to proving value and ensuring the long-term success of your strategy. Take the proper steps and time to identify an impactful way to jump-start your digital transformation efforts.
4. Map Out Your Technical Implementation Process:
New Technology + Old Operations = Expensive Old Operations “If you don’t change the processes and cultures of your company employees are just enabled by expensive new things,-Leeder That’s the reason we’re now delving into the technology side of digital transformation. Technology becomes a necessary tool to help you reach the desired and defined business outcomes. Here are the common set of technologies, fundamental to achieve digital transformation.
  • Mobile
  • IoT
  • Robotics
  • Cloud
  • Artificial Intelligence & Machine Learning
  • Augmented Reality
  • Additive Manufacturing
One or more of these technologies might be necessary to achieve the initial digital transformation. While some of them may be ready for use in the organization, there are missing sections that are preventing realization from the real business value.
Bottom Line:  Developing a clear roadmap with technology for initial and future initiatives is an essential building block to digital transformation success

The medical field is growing, and people continue to stay indoors. Industries like healthcare, education, entertainment, and day-to-day necessities are improving.

The pandemic affected the people, as there is no scope to grow and take the business to greater levels. Digital Marketing gave many businesses the opportunity to come again and make them ready to enter the industry of tremendous scope.

 Digital marketing is a combination that includes many marketing strategies that help in brand awareness, thereby converting prospects into new customers. Many digital marketing providers have helped in the growth of many businesses. 

A wide range of businesses has grown tremendously by generating many work opportunities in the pandemic crisis.

5. Seek out Partners and Expertise :

The future vision is taken into consideration when examining opportunities for developers and technology partners. Here is the key thing to consider:
  • Will the technology and vendor support scaling?
  • Do the vendor and team share a similar vision for digital transformation?
  • Can they support you in your long-term strategy?
  • How does it integrate with your existing technology?
  • Do they have the right technology and expertise for your specific use cases and industry?
  • What results have they achieved with similar applications and companies?
There would be struggles if the people helping you don’t have the skills, knowledge, and history of your case. Stop implementing unpleasant lessons that have been learned by past clients and that can be critical when you conduct your plan for digital transformation.
Another aspect of this step is avoiding”spot solutions” – in other words, a technology that solves one department’s pain point but is not the right technology or solution to scale across the enterprise.
Having CXOs involved in digital transformation tech decision­ making helps ensure the company-wide strategic vision is not lost.
Bottom Line: Look to strengthen your core competencies by seeking partners who complement your strengths and understand your business. Finding partners that will accelerate results and drive initiatives forward is critical to achieving digital transformation outcomes

5. Seek out Partners and Expertise :

At this point, we have a vision and a broad-based alliance that supports it, a technology roadmap for strategic use, and partners in the success of the digital transformation. Specify the key performance indicators for each project clearly before moving forward. Make sure that all parties are aware of and responsible for what needs to be delivered for the success of the project. At the same time, build a clear feedback channel for partners to ensure that as the digital transformation strategy unfolds, and everyone learns from the experience. Understanding that digital transformation is a journey. New objectives may come along -and that’s OK Technologies should be flexible and agile enough to respond.’’ With digital transformation, you’re never locked into a physical box.’-Lyanch Bottom Line: One of the hallmarks of an organization undergoing a digital transformation is agility Putting in place a strategic roadmap is essential but being willing and capable to adjust according to results is the ultimate path to success.

5. Seek out Partners and Expertise :

By now, the business is starting to see benefits from the first users and the system outlined in the digital transformation strategy. Utilize this progress to build support and collaborate with the next move as well as on a long-term strategy. As digital transformation progresses, new ways to improve connections between products, processes, and people will emerge. Consider opportunities- by applying similar strategies to multiple locations and by connecting with additional technologies. Bottom Line:  Transformation looks different in every organization, that’s what makes the digital transformation strategy so important. It’s a personalized roadmap of where change is most effective with your organization


Digital transformation will continue to be a vital component of business strategy to stay efficient, distinguish goods and services, and drive productivity. AINRATech will be doing it for you until we achieve, and move on to something new as the market and industry grow.

Contact Us to know more details on how AINRATech helps grow your business with our Digital Transformation Services.

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