What is SEO audit?
An SEO audit is defined as the analysis done to ensure your website’s presence and function. Also used to review SEO optimization, content, and other aspects of the website.
SEO audits are used to analyze various factors that affect your site visibility and ranking in search engine result pages (SERPs).
Also used in identifying various elements that affect Google crawling and indexing.
A major way to ensure that you haven’t missed anything is an SEO audit.
The benefits of SEO audits are that it helps in customizing business, makes it easy to understand, and makes recommendations.
Several things covered in an SEO audit are finding gaps and faults, missing pages on your site, broken links, and several areas that need improvement.
SEO audit measures SEO Tests, Page speed, HTML Tags, and Content Quality.
It is essential that each business from small to large has an SEO audit, differing in various industries.
Many people have the habit of pushing high content, instead of focusing on its quality. They need to remember that Quality is more important than Quantity.
Use tools such as Google Analytics, SEMrush, or other tools that are available for analysis.
Having a review on the following things helps in ensuring how each page/blog is performing:
- Page speed
- Organic sessions
- Organic conversions
- Social Shares
- Number of keywords ranking on page 1
When should an SEO audit be done?
- An SEO audit needs to be done every 6-12 months because SEO algorithms change often and they may unknowingly affect your website.
- Once you launch your website, it is important to check for any SEO elements missing that might affect crawling and you miss your organic traffic there.
- Depending on the size of your website you can have your SEO audit in a few days or a couple of weeks.
- If particular web pages in your site are not indexed when crawling happens, you need to look out for a site audit and make sure what affects your site indexing when people.
Search in for long-tailed or short-tailed keywords.
- Once you update your services, products, or the design of your site, you must ensure that your new product ranks in google search engines, also ensuring the transfer of the old site to the new site design.
- If you notice any fading in website traffic, then an SEO audit needs to be done to check for any behind the issues.
Apart from behind-screen issues, SEO audit also identifies on-page issues such as:
- Meta descriptions
- Meta titles
- Call to actions
- Titles and headers
- Image alt text
- Keyword usage
- Internal linking
- External linking
- Relevant content
After conducting your SEO audit, your website issues have been fixed and the performance has been enhanced. The most important reason behind conducting an SEO site audit
Is to check for any technical issues, on-page problems/issues, and boost the entire site’s performance.
Why is SEO necessary for your site?
Success behind an online business is only because of SEO (Search Engine Optimisation). It helps in generating huge traffic. There are several reasons to start SEO for a site.
So, with no further delay, let’s see what are they:
Above all reasons SEO increases organic search traffic of a website. Organic search traffic plays a major role in the website performance. SEO helps in improving local sales. People look in for small businesses online, to look for information such as more information about them, location, directions, etc.
A good user experience can be gained by clean and clear design, photos and videos with content, etc. These are part of SEO to improve user experience. SEO also helps in making ads effective. Ads are the ones that tend the user to visit the website where they can continue their smooth journey throughout the website.
60% of users are engaged in online mobile activities, this means that along with desktop optimisation mobile optimisation also needs to be done. Users use mobiles to search for business information to look in for various details before physically visiting them.
SEO increases conversion rates, conversion rates can be optimised by making sure that the users are able to get the required and fast action in submitting contact forms, subscriptions to newsletters, buying or selling a product, placing an appointment and so on.
The performance and growth of a website after update can be easily measured by using various methods. The growth in website traffic, increase in conversions and revenue, improvements in search engine results page rankings, etc. can be used in measuring the success of SEO for any website.
We are sure that this blog finds you helpful with all your relevant questions being answered. If you are looking for best SEO services in Hyderabad, we at AINRATech Solutions provide you with the best Seo Services in Hyderabad which helps in maintaining a good website.
If you are struggling with any changes to be implemented in your website or any digital marketing service is needed, we are here to help you out with any such issues.