A New Era of Digital Marketing
The Growth of Digital Marketing has been very fast in the past few years. At the end of the 1990s and 2000s google search engine development, development of smartphones and computers all together brought the scope of digital marketing.
With recent predictions and analysis, marketers used the trends of digital marketing.
Digital marketing is more important than traditional marketing methods. Many businesses started to divert from traditional to digital marketing methods. AINRATech is one of the best digital marketing agencies in Hyderabad delivering the most desirable solutions to our clients.
We follow a strategic and systematic approach in our marketing techniques.
A wide range of digital marketing techniques from search, social media, and email marketing, improves the marketing understanding of the website.
Now let’s have a look at the future digital marketing/online marketing era:
- SEO (Search engine optimization) – We all know that SEO is the process of improving ranking with search engines like Google, Bing, Yahoo, etc, to increase website traffic.
The better visible your pages are in the search results, the more likely you are to gain attention and attract customers to your business.
Search engines such as Google, Yahoo use bots to crawl pages from one site to another and put information about those pages in an index. The index is a huge collection of web pages where you can find your exact one.
- SEM (Search engine marketing) – When SEO is used to optimize web pages, SEM is used for paid search ads. SEM is used to improve paid online advertising to increase the visibility of web pages within search engines.
SEM is one of the effective ways for small businesses to generate new customers, increase revenues, and target audiences.
The most widely known and used paid search tool is Google Ads.
- Native advertising – Native advertising is a form of advertising that uses the design and format of news and entertainment content. Examples of native ads are sponsored social media posts, branded content ads, and promoted search results.
Some live examples of native ads include Netflix, Spotify, Allbirds, and The New York Times.
- Influencer marketing – Influencer marketing is also known as Affiliate marketing. To gain more customers, marketers advertise themselves using affiliate sites.
Influencers are always specialized in their field.
Let’s consider the live example of Chtrbox. It is one of the leading influencer marketing platforms which connects brands to social media influencers to tell good stories.
- Content marketing – It is the process of developing blogs, articles, newsletters, emails, video content, social media posts, whitepapers. It helps in bringing a strong relationship with the customers by providing high-quality content.
Benefits of Content Marketing:
- Strengthens customer relationships
- Improves brand awareness
- Increases conversion rates by driving web traffic
- Increase online sales
- Generates leads
- Develop an online community of users
- Voice search – Voice search works in smartphones and computers so that you can receive and place calls from anywhere and anytime. It is an easier form of staying connected with people.
Rather than typing and searching, it has become an easy replacement. Any domain-related information can be searched through voice over the internet.
- Chatbots – Chatbot is a way of communication where humans interact with devices and gives them the real feel of communicating with a person. It uses an application that is used to conduct an online chat conversation.
A chatbot makes use of AI (Artificial Intelligence) and NLP (Natural Language Processing) to understand people’s questions and respond automatically.
- Bitcoin payments – Bitcoin is a digital currency without any bank or administrator. It allows many buyers to make online transactions. It helped many experts to use it as a part of cryptocurrencies and blockchain technology.
Bitcoin is open-source and for public usage. Nobody owns bitcoin and anyone can take part in it.
Once you have hosted your website, the next thing to concentrate on is its SEO. Identify the main keywords that your targeted audience is searching for. You can do this manually or with the help of a tool online. You can have a track of your site analysis, competitor analysis, keywords, bounce rate, and ranking positions.
Depending on the needs and goals of the business, there are various SEO services in Hyderabad providing countless ways for digital marketing.
Hope this blog provides you with valuable information to execute a digital marketing strategy and the upcoming world of digital marketing. For your business success, AINRATech is one of the Digital Marketing Agencies in Hyderabad providing a wide range of services and helping customers to boost their presence in digital marketing. Successful marketing involves the usage and application of many digital marketing methods.
We have discussed the things that we use to look at marketing. Through this, we might have a clear insight into the digital technologies for the new era of digital marketing.